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“In Instructions to My Officers, revolutionary entrepreneur Herb D. Vest offers the straight-shooting thinking behind his phenomenal successes at both HD Vest, Inc. and True, his online relationship and life-improvement enterprise.
In the past, I’ve been handed business books by bosses and colleagues, with a ‘you have to read this!’ attached. Most of those books were dry as toast. Herb’s new book just reaches in and grabs you and doesn't let go.”
Leah Gentry, Chief Content Officer
Former editorial director, news media for the Los Angeles Times
"A must-read for anyone who wants to build, manage or improve a high-growth, entrepreneurial enterprise. As an MBA and ex-Naval officer with experience in both small and large organizations, I found it to be a fascinating mix of theory and pragmatism, historical analysis and the latest business thinking, personal anecdotes and best-practice examples. Herb managed to strike a balance between each of these ideas, all the while telling an interesting and compelling story of a lifetime of leading and driving successful ventures. If nothing else, the reader will come away with a renewed appreciation for the word focus…on your vision and goals, on obstacles and risks, and perhaps most importantly, on the competition."
Randy Beeman, Chief Planning Officer
Formerly Executive Director, Process Excellence at Johnson & Johnson

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